West Channel

Audio-Reactive Generative Brand Identity.

As a boutique music house, West Channel provides full-scale creative services to agencies, production houses, filmmakers, and content creators.

In 2023, West Channel commissioned us to design an audio-reactive and generative splash screen for their website. The goal was to create a dynamic identity that visually represents their core service: music.

Our approach transformed the West Channel logo into a living, generative element that reacts to sound, making each interaction unique. The movement and fluidity of the design reflect the essence of audio, while a minimalist aesthetic ensures clarity and balance.

We developed a custom generative tool using web-based technology, ensuring seamless performance across all browsers and easy integration into the website.

Credits

Year: 2023
Client: West Channel
Brand Identity: With Projects

Creative Director: Fabio Catapano
Creative Technology: Andy Duboc