West Channel
Audio-Reactive Generative Brand Identity.
As a boutique music house, West Channel provides full-scale creative services to agencies, production houses, filmmakers, and content creators.
In 2023, West Channel commissioned us to design an audio-reactive and generative splash screen for their website. The goal was to create a dynamic identity that visually represents their core service: music.
Our approach transformed the West Channel logo into a living, generative element that reacts to sound, making each interaction unique. The movement and fluidity of the design reflect the essence of audio, while a minimalist aesthetic ensures clarity and balance.
We developed a custom generative tool using web-based technology, ensuring seamless performance across all browsers and easy integration into the website.
Credits
Year: 2023
Client: West Channel
Brand Identity: With Projects
Creative Director: Fabio Catapano
Creative Technology: Andy Duboc
Selected Works
Nonoia is a holistic design studio helping teams close the gap between brand identity and brand experience.
For business enquiries hello@nonoia.studio or book a call.
NONOIA LTD
London
Company Number: 09302204
VAT Number: 318007725