2025 - brand experience, interactive, creative direction
Logitech MX Master 4 Interactive Experience
An interactive generative artwork for the first haptic mouse, the MX Master 4 by Logitech.






About the project
For the launch of the MX Master 4, Nonoia designed and built an interactive brand experience that transforms mouse input and haptic feedback into a living generative artwork. Built in real time with Unity, the installation invites people to explore creative flow through movement, vibration and visual response. The project blends art, technology and product to create a memorable and immersive brand moment.
project info & credits
Year: 2025
Client: Logitech
Creative Director: Fabio Catapano
Creative Technologist: Andy Duboc
CGI Artist: Giuseppe Santillo
Selected Works
Nothing Phone (3)Creative Direction / CGI
Wealthsimple: The End of Banking?Event / Motion
NIKE FluidResearch
Nothing CMF Phone 2 ProProduct / CGI
Apple MusicCampaign / Motion
Oppo Watch X2Product / R&D
Apple Music Sound GenerationProduct / Generative Art
CohereBranding / CGI & Motion
IBM Watsonx OrchestrateInteractive / CGI & Motion
Apple Music R&DBranding / R&D / Motion
Moved by MusicCampaign / Generative & Motion
Digital PointillismResearch
Museum of the Future – The Heal InstituteExperience / UX / UI
MonclerPhysical / CGI & Motion
VerticalBranding / Identity
West ChannelInteractive / Generative
TEDx Napoli Federico IIEvent Brand Identity
SHED LondonBranding / Motion
K-Conjog Slashess IIIMusic Video
I Don't Wanna Go by Model86Music Video
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