2025 - brand experience, interactive, creative direction

Logitech MX Master 4 Interactive Experience

An interactive generative artwork for the first haptic mouse, the MX Master 4 by Logitech.

Nonoia-Studio-Logitech-MX-Master4-Interactive-Brand-Installation-2025__004-1
P2520_LogitechCanova_R&D_038_frm-0150_251029_164829_0150
Nonoia-Studio-Logitech-MX-Master4-Interactive-Brand-Installation-2025__009_web
Nonoia-Studio-Logitech-MX-Master4-Interactive-Brand-Installation-2025__001-web
Nonoia-Studio-Logitech-MX-Master4-Interactive-Brand-Installation-2025__006B_web
Nonoia-Studio-Logitech-MX-Master4-Interactive-Brand-Installation-2025__009

About the project

For the launch of the MX Master 4, Nonoia designed and built an interactive brand experience that transforms mouse input and haptic feedback into a living generative artwork. Built in real time with Unity, the installation invites people to explore creative flow through movement, vibration and visual response. The project blends art, technology and product to create a memorable and immersive brand moment.

project info & credits

Year: 2025
Client: Logitech

Creative Director: Fabio Catapano
Creative Technologist: Andy Duboc
CGI Artist: Giuseppe Santillo

Selected Works

Nothing Phone (3)Creative Direction / CGI
NIKE FluidResearch
Apple MusicCampaign / Motion
Oppo Watch X2Product / R&D
Apple Music Sound GenerationProduct / Generative Art
CohereBranding / CGI & Motion
IBM Watsonx OrchestrateInteractive / CGI & Motion
Apple Music R&DBranding / R&D / Motion
Moved by MusicCampaign / Generative & Motion
MonclerPhysical / CGI & Motion
VerticalBranding / Identity
West ChannelInteractive / Generative
TEDx Napoli Federico IIEvent Brand Identity
SHED LondonBranding / Motion

NONOIA STUDIO

FOR BUSINESS ENQUIRIES HELLO@NONOIA.STUDIO

STUDIO G04, 280 MARE STREET LONDON E8 1HE