Moncler

2022

Moncler's dedicated team in a global retail landscape always seeks fresh and innovative content to enhance their digital touchpoints. Particularly during periods without active campaigns, they require animations that effectively convey the brand's identity and seamlessly adapt to various screen sizes, spaces, and resolutions. Moncler has joined forces with Fabio Catapano and Nonoia to address this need.

Drawing inspiration from Fabio's captivating digital art, we have crafted two computer-generated imagery (CGI) animations for both the summer and winter seasons. The artist has developed an abstract narrative featuring Moncler's logo, which comes to life within the brand's iconic setting—the majestic mountains. A continuous storyline unfolds by employing the same scene in both seasons, captivating the viewer's imagination.

These mesmerizing animations have been prominently displayed across Moncler's official stores and satellite retailers such as the esteemed Harrods in London. 

Credits

Client 
Moncler

Creative Direction & Design
Fabio Catapano