NIKE: FLUID

Exploring movement, energy and identity.

FLUID is a self-initiated project by Nonoia Studio, exploring how motion, colour and blur can express the essence of speed. Taking Nike’s brand as a starting point, the project reimagines visual identity through generative animation and AI-driven image creation.

We created a series of animated logo explorations using generative techniques, pushing the iconic Nike Swoosh into a state of motion. The animations celebrate fluidity and distortion as a metaphor for energy in motion.

Alongside this, we used Midjourney to generate conceptual imagery of runners in action. These AI visuals capture the intensity of movement, blending colour and shape into a visual blur, where speed becomes form.

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This project was not a commercial collaboration with Nike, but an independent research study. Our goal was to test how visual identity can adapt to movement and how generative processes might shape the future of dynamic branding.

The work draws inspiration from high-speed photography, motion blur, and colour trails, all reframed through the lens of generative art. It sits at the intersection of sport, technology and visual culture.