2025 - VISUAL BRANDING, motion, research
Nike: Fluid
Exploring how motion, colour and blurriness can express the essence of speed and energy.
About the projectS
We created a series of animated logo explorations using generative techniques, pushing the iconic Nike Swoosh into a state of motion. The animations celebrate fluidity and distortion as a metaphor for energy in motion.
Alongside this, we used Midjourney to generate conceptual imagery of runners in action. These AI visuals capture the intensity of movement, blending colour and shape into a visual blur, where speed becomes form.
This project was not a commercial collaboration with Nike, but an independent research study. Our goal was to test how visual identity can adapt to movement and how generative processes might shape the future of dynamic branding.
The work draws inspiration from high-speed photography, motion blur, and colour trails, all reframed through the lens of generative art. It sits at the intersection of sport, technology and visual culture.
project info & credits
Year: 2025
Studio Research
NONOIA STUDIO
Selected Works
NONOIA STUDIO
FOR BUSINESS ENQUIRIES HELLO@NONOIA.STUDIO
STUDIO G04, 280 MARE STREET LONDON E8 1HE