Museum of the Future
The Heal Institute

Designing a Visitor Companion for an Immersive Museum Experience

Commissioned by Marshmallow Laser Feast and developed in collaboration with Superflux, this project was part of the permanent exhibition at the Museum of the Future in Dubai.

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Our role focused on designing a unique handheld device that acts as a digital companion for visitors exploring the Heal Institute – one of the museum’s key immersive spaces.

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The project combined storytelling, interaction design, and technology to guide users through a multi-sensory journey. The device allowed visitors to engage directly with installations and navigate the museum through interactive prompts and learning moments centred on ecosystems, climate and interdependence.

We led the entire UX and UI design process, from concept to delivery. This included rapid prototyping, interface design for dual-screen displays, and product management. We also collaborated closely with the development team to bring the experience to life in Unity, ensuring the interface was both intuitive and responsive in a physical museum setting.

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Credits

Year: 2022
Client: Museum of the Future
Commissioned by: Marshmallow Laser Feast
In collaboration with: Superflux, Museum of the Future, Dubai
Lead Curator, Museum of the Future: Brendan McGetrick
Environmental and spatial design, coordination, management and production supervision: Atelier Bruckner

Handheld Device
Nonoia Studio
Head of XD & Product Design: Fabio Catapano
UX / UI Designer: Greta Cerullo

Photo Curtesy of Sandra Ciampone

Selected Works

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Apple Music Sound GenerationProduct / Generative Art
CohereBranding / CGI & Motion
IBM Watsonx OrchestrateInteractive / CGI & Motion
Apple Music R&DBranding / R&D / Motion
Moved by MusicCampaign / Generative & Motion
MonclerPhysical / CGI & Motion
VerticalBranding / Identity
West ChannelInteractive / Generative
TEDx Napoli Federico IIEvent Brand Identity
SHED LondonBranding / Motion

Nonoia is a holistic design studio helping teams close the gap between brand identity and brand experience.

For business enquiries hello@nonoia.studio or book a call.  

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London 
Company Number: 09302204
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