Visual Research

2025

Digital Pointillism

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Photography has long been central to our artistic identity, shaping how we explore and question visual representation in the age of new technologies. Digital Pointillism is a research-driven project that reinterprets photography through the lens of computer vision.
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This series began as a commissioned exploration, allowing us to further investigate the relationship between point clouds, photogrammetry, and digital image-making. By processing these datasets in Cinema 4D, we uncovered a new perspective on reality—one where light is replaced by spatial data, and traditional photography evolves into a data visualisation.
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Much like the Impressionists redefined how we see nature, we approach this project as a study of perception—where the computer’s eye reconstructs the world in fragmented points, revealing an alternative, data-driven vision of reality.
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Selected Works

Nothing Phone (3)Creative Direction / CGI
NIKE FluidResearch
Apple MusicCampaign / Motion
Oppo Watch X2Product / R&D
Apple Music Sound GenerationProduct / Generative Art
CohereBranding / CGI & Motion
IBM Watsonx OrchestrateInteractive / CGI & Motion
Apple Music R&DBranding / R&D / Motion
Moved by MusicCampaign / Generative & Motion
MonclerPhysical / CGI & Motion
VerticalBranding / Identity
West ChannelInteractive / Generative
TEDx Napoli Federico IIEvent Brand Identity
SHED LondonBranding / Motion

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